Sales Process Personalization

About the Project

About the Client

Our client is a US-based online shop for personalized skincare products.

Project Overview

Together with us, the company developed an independent system to collect customer data, support purchasing decisions, and integrate medical e-services. The solution was seamlessly integrated into the existing Shopify store – both visually and functionally.

Sales Process

The client required technological support for a tailored sales process – from skin diagnosis to delivery, whether for standard items, custom-formulated products, or physician-prescribed preparations within a teleconsultation framework.

Standard Shopify plugins proved insufficient: lacking flexible logic, API integration, and UI control. The task: an external system integrated seamlessly into the shop, both visually and functionally.

Challenge

Project challenges at a glance:

An interactive quiz that collects skin data and leads to either a product recommendation or a medical consultation.
Visual and functional consistency with the Shopify-based store, even though the quiz was implemented as an external application.
Handling multiple post-quiz scenarios: three possible paths including standard products, personalized products, or telemedicine.
Integration into the US e-prescription system with digital prescriptions issued by physicians.
Synchronization of data between laboratories, the telemedicine platform, and the customer backend.

Solution

Diagnostic Quiz

Captures skin data, guiding users to: Ready-made products (standard range), Personalized cosmetics (partner lab), or Medical therapy (teleconsultation + e-prescription + lab).

Seamless Integration:

Securely via APIs, visually and functionally consistent with Shopify.

Formulation App:

Back-office for formulations, customer feedback, and continuous optimization.

Tech Stack:

Frontend: React.js | Backend: Spring Boot.

Result

The solution offers a continuous, seamless workflow for both users and staff, integrates medical services such as telemedicine and e-prescriptions, and enables personalized skincare processes efficiently and securely.

Insights

Interactive Forms

Development of complex, intuitive forms that optimally map business logic and guide the user through the process.

Decision Logic

Building flexible service paths for standard products, personalized cosmetics, and telemedicine.

Visual Consistency

Ensuring a seamless, visually consistent user experience between the external app and the Shopify store.

Flexible Architecture

An independent solution offering maximum customizability despite the limitations of standard Shopify plugins.

External System Integration

Incorporating medical platforms such as US e-prescriptions and telemedicine services into a continuous workflow.